Jerry, a recognized industry leader in the business of Marketing Communications, has worn a lot of hats. He has spent years at General Foods, J. Walter Thompson, Ted Bates as well as his own firms. He has been a salesman, an account exec, a group product manager, a managing director at major global agencies, a board member and a CEO. But most of all, he has been a premier brand builder. He has launched new brands and repositioned older ones. He has directed iconic campaigns for clients and brands such as Pepsi Cola, Unilever, Burger King, Warner Lambert, Eastman Kodak, M&M Mars, and GE. Jerry understands the vital need of integrated campaigns and has strong roots in brand strategy, brand positioning and creative development. Along the way he has worked in every aspect of the advertising business, from print to television, direct response to everything digital.