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Jerry Gottlieb

Does a BOGO Build a Brand

August 21, 2015

Does a BOGO Build a Brand?

  Does a BOGO Build a Brand? This week’s ADWEEK (8/17/2015) had a piece on how Jack in the Box was working with Guinness (the World Records people, not the beer) to help grab headlines, create viral content and generate brand awareness.  Jack in the Box launched its Buttery Jack Burger … [Read more...] about Does a BOGO Build a Brand?

Branding BOGO,  brand,  branding,  marketing

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