BERA (Brand Equity Relationship Assessment) provides a turnkey solution for improving an organization’s ability to maximize brand performance and value. BERA bridges the gap between marketing and finance, linking financial KPIs to changes in product, pricing, communications, distribution and service. A global strategic consultancy that offers a range of professional services to help its clients get the most from its brand valuation.
Meet Your Team
The Hub: Our strategic center
Jerry is a recognized industry leader and premier brand builder in the world of Advertising and Marketing Communications. He has spent years at General Foods, J. Walter Thompson, Ted Bates as well as his own firms. Launching new brands and repositioning older ones, he has directed iconic campaigns for clients and brands such as Pepsi Cola, Unilever, Burger King, Warner Lambert, Eastman Kodak, M&M Mars, and GE. Jerry understands the vital needs of integrated campaigns and has strong roots in brand strategy, brand positioning and creative development. Along the way he has worked in every channel, from print to television, direct response to digital.
Demirhan Yenigun has 30 years of leadership, strategic thinking and accomplishments in implementing analytical solutions for Fortune 500 companies helping them to enhance their marketing and sales efforts.
Demirhan is currently the CEO of Metrica Group. Demirhan is also the Industry Advisor and Adjunct Professor of Data Analytics and Data Mining at Decision Sciences Department of GWU Business School.
Prior to founding Metrica Group, Demirhan held executive positions at Wilson RMS, DomainGo Inc, Macrosoft Inc, Bell Laboratories and AT&T. Demirhan successfully delivered many data/analytics solutions throughout his career to companies like, AT&T, Charter Communications, AAA, D&B, and Experian.
Jeff’s depth of experience enables him to effectively lead creative and build continuity between digital and traditional advertising efforts, thus unifying communications for our clients. He’s a creative leader who has mastered the art and science of using data and business intelligence to deliver strategic, customer-focused communications that generate maximum results. Jeff is a powerful storyteller with the ability to translate brand stories into fully integrated campaigns across multiple channels. He is an inspiring leader who understands the importance of team, and champions multidisciplinary collaboration with clients. Some of Jeff’s most successful client experiences include working with: AAA Insurance, Citibank, MasterCard International, Optimum, PPL Electric Utilities and Time Warner Cable just to name a few.
Karen Radkowsky has over 25 years of experience in account planning, market research, product development and strategy assessment among consumer, business-to-business and public sector targets in the US and around the globe. Her work spans a wide range of industries, including packaged goods, beauty, healthcare and pharmaceuticals, financial services, insurance, technology and media, durables, retail, government and non-profits.
Prior to joining Gottlieb Partners, Karen built and led the market research practices at The Geppetto Group (a youth branding and marketing consultancy) and at Ogilvy & Mather Advertising. She spent over a decade at BBDO Advertising, where she rose to senior vice-president and research director. A Columbia grad she began her career at L’Oreal and American Express.
Gary W. Steele
“Brand building and sales driving marketing communication are not mutually exclusive”!
This core belief was fortified working at JWT, Bates, McCann, Enfatico/WPP, Arnold and Publicis. More importantly it was put into practice and proven out for iconic brands Wendy’s, McDonald’s, Dell, Kohl’s, BAT, CVS, Allied Domecq, Burger King, Unilever, Miller Brewing, Ford, Kodak and Footlocker.
For over three decades Gary has championed the notion of results through brand activation at retail. While it is arguable that brands today are more transactional than ever, he continues to demonstrate the ability to integrate data analytics and marketing strategy with business and marketplace opportunities to bring a unique perspective in delivering business success to clients.
The Spokes: OUR PARTNER FIRMS
Metrica is a full-service Analytics and Business Intelligence solution provider. Metrica leverages the combined experience of subject matter experts from a wide range of business intelligence disciplines, such as data analytics services including data mining, database marketing, descriptive and predictive modeling, multi-channel campaign management and analysis, data processing, web analytics, design of experiment and more.
EVINS is an award-winning branding, full-service strategic marketing communications and public relations firm with specialist expertise in developing integrated multi-platform programs for brands, products and services in the premium, prestige and luxury sector.
US International Media. Approaching a billion dollars in billing, US International is a powerful full service media and planning firm. With a suite of leading industry research and tools, nearly 275 employees in 21 offices they are an engagement factor in all todays media disciplines. Their services include media intelligence, media planning and buying (broadcast, digital, out-of-home, & print), multi-cultural media, direct response and search.
Drew Neisser and Renegade have been helping a select group of clients find the most innovative and cost effective ways of cutting through the nonsense to deliver genuine business growth. As early proponents of social media, Renegade believes the future belongs to “Social Inspired Marketing,” a vision that emphasizes social listening as the critical starting point for thoroughly integrated communications programs. One of Renegades specialties is the social media audit.
The Cheshire Company is an independent strategic creative and production firm. Founded in 1995 the agency creates cross platform advertising campaigns for Fortune 500 brands. Services include television commercials, print, packaging, display and digital, as well as corporate/PR support.
Verbal+Visual partners with lifestyle brands to create beautiful and intelligent digital experiences. V+V has an especially strong focus in the eCommerce space, and works from start to finish on Strategy, Creative, Technology, Launch, and Optimization of these platforms. The past client base consists of mature startups all the way up to Fortune 500 companies.
Direct Agents is a leading digital and mobile marketing agency with over a decade of experience specializing in customer acquisition solutions across multiple channels. Using a full-service agency approach, Direct Agents offers advertisers the ability to engage and target consumers across multiple acquisition channels including email, search, display, and mobile